While booking lives in Direct you answer “how much is it” forty times a day and lose everyone who wrote at night. The site answers that for you and works while you sleep.
A price on the page is a filter that works for free. Those for whom it is expensive will not write; those who write already know the sum and ask about the time instead.
A form or a bot takes a specific time slot and sends you the request in Telegram within a second. A booking made at night is not lost until morning.
Instagram shows the latest frames, not the best ones, and shows them to nobody who is googling. Your own page stays put and gets into search.
One service or one artist opens on one page: prices, work, booking. That is a landing page. If the salon runs several directions that are searched for separately — nails, brows, cosmetology — then it is a business-card site.
The price and the timeline here are the same as on the pricing page: a niche page has no price list of its own. If you need more pages than the package holds, each extra one is charged from the open add-on list.