A course is bought after three questions: what is inside, who teaches it, and what you will be able to do at the end. The site answers them before anyone writes to your Direct — and takes the payment right there, while the decision is still warm.
The lessons listed, the start date of the next intake, and the outcome written as an action: “you will build your first website”, not “you will gain knowledge”. Those three things are exactly what people look for before paying — and they go where the three are written down.
The button leads to your bank’s payment link and the money goes to your account. Courses are bought in the evening and on emotion: every step between the decision and the payment costs you part of your sales, and “a manager will contact you tomorrow” costs the whole sale.
A photo of the author, a line about their experience, work by graduates, and reviews with names and the intake number. People pay a person, not a subject — and they check that with their eyes before reading the programme.
A catalogue of a hundred courses with personal accounts is a platform, not a website. A school usually runs three to five courses, and each one needs a page of its own: programme, author, payment. Together that is up to five pages — a brochure site. If you run a single course, take a landing page: it costs less and everything folds into one column.
The price and the timeline here are the same as on the pricing page: a niche page has no price list of its own. If you need more pages than the package holds, each extra one is charged from the open add-on list.