We start with one question — how your clients find you. Then: competitor analysis, hypotheses, copywriting, design, build and launch. The price and the deadline are named before the start, the domain is registered in your name, and the 30-day warranty is written into the contract.
We started in mobile app marketing: icons, screenshots, descriptions, keywords. Over 300 projects. That work is judged by an A/B test: two versions are shown to real people and you see which one won. It left us with a habit: if there is no number, we do not call it a result.
At first for people we knew, and as part of marketing work. We kept seeing the same thing: the ads work, people arrive, and there are no enquiries because of the page they land on.
We opened a small studio. You talk directly to the person building the site, with no managers, and we bring in a photographer or copywriter when the task needs one. We take up to five projects a month, no more than two of them large. The price and the deadline are named before the start. A skerry is a small rocky island: almost invisible on a map, yet sailors check their course by it.
Attention is the most expensive currency there is. No ad budget pays for itself if what meets a person is a website like a thousand others. A business wins in the second when someone catches on to you and feels: these people know their craft.