A landing page and a business-card site are not “small” and “big”. They are two different jobs: one drives a person to a single action, the other lets you be found by the name of every service. You choose by how many different things you sell, not by budget.
A landing page is ₴15,000 in 5 working days — one long page for one query. A brochure site is ₴31,000 in 10 days — up to 5 pages, each for its own query.
The rule is simple: one service means a landing page, several services mean a brochure site.
A landing page is one page for one action. A business-card site is several pages, each for its own search query.
Everything else follows: a landing page has no menu because there is nowhere to go; a business-card site has one, because there are several pages and each has its own address that can be sent, saved and found in Google separately from the rest.
| Landing page | Business-card site | |
|---|---|---|
| Pages | one | up to five |
| Main job | get to an enquiry | be found for every service |
| Menu and navigation | none | yes, with links between pages |
| Queries it catches | one or two | as many as there are pages |
| Right when | one service, a promotion, an event | several services or directions |
| Price | ₴15,000 | ₴31,000 |
| Time | 5 working days | 10 working days |
The prices and timelines here are the same as on the pricing page and do not depend on the field. The business-card site costs more not because it is “harder” but because it is five pages instead of one: ₴15,000 for the first and ₴4,000 for each one after it.
You sell one thing. A photographer who shoots weddings. A nail artist. A lawyer who handles inheritance cases. A coach in one discipline. A one-off event — a course, an intake, a sale.
The test is simple: if everything you do is searched for with one query, a second page adds nothing. It just splits the attention of someone who already read down to the button.
You sell several different things and they are searched for with different words. A salon doing nails, brows and cosmetology. A garage doing brakes, suspension and diagnostics. A clinic doing implants, orthodontics and children’s appointments.
Here one page loses mechanically, not on the quality of the copy. Google shows a page for a query, not a site: if everything sits on one page, you compete for all three queries with one address — and lose each of them to whoever has a page for it.
One page catches one query. Five pages catch five. This is not about beauty, it is the arithmetic of search.
First — buying a business-card site “to grow into”. Five pages of which three are empty work worse than one full page: search sees thin pages and stops trusting the whole site. Better to start with a landing page and add pages when there is something to fill them with.
Second — buying a landing page when there really are several services. The saving at the start turns into rebuilding the site six months later, because adding pages to a landing page rarely works without redoing the layout.
Third — counting services instead of queries. The question is not “how many services do we have” but “how many different words am we searched for with”. Sometimes three services fit one page, because people call all three the same thing.
Write down what you sell and next to it how people type it into search. Not what you call it — what someone who has never heard of you would ask. However many distinct phrasings you get, that is how many pages you need, give or take one.
One phrasing — a landing page. Three to five — a business-card site. More than ten — that is a corporate site, with a different price and a different timeline.
Not sure — send us the list, we will go through it for free and name the number. If it turns out the cheaper package is enough, we will say so: selling one page too many is cheaper to skip than losing the referral.
Once you have chosen, see how long each option takes and what to prepare for the first call.