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Wedding photographer

For half a year couples asked “which dates are free?” — now the calendar is on the site and booking takes two clicks.

This is a teaching walkthrough: a real small-business problem, worked through the way we run a project. The numbers in it are modelled, not a client result.

Fieldprivate practice
PackageLanding page
timeline5 days
Outcomeenquiries ×2.4
Year2026
StackHTML/CSS/JS, no page builder

The brief

A photographer is chosen by one whole wedding. The work lived in Instagram as separate posts, and dates took three days of messages: couples kept asking the same thing — “is 14 September free?”.

What we did

  1. Built the gallery so a series opens full screen without page loads.
  2. A calendar of free dates: booked days closed, free days clickable.
  3. A booking form that carries the chosen date into the subject line.
  4. Pages targeting searches for a wedding photographer in the region.

The outcome

×2.4 in two monthsenquiries from the site
3 days → 20 minutestime to agree a date
0.8 sload time
We want a site like this
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