SKERRY
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Driving school

Groups start twice a month: schedule, prices and the first instalment online — 60% of sign-ups without a call.

This is a teaching walkthrough: a real small-business problem, worked through the way we run a project. The numbers in it are modelled, not a client result.

Fieldcompany
PackageCorporate site
timeline18 working days
Outcome60% of sign-ups online
Year2026
StackHTML/CSS/JS, no page builder

The brief

People sign up for driving lessons around their own schedule. Groups were tracked in a paper notebook, and the site showed a phone number and an address — no timetable, categories or prices.

What we did

  1. Pages for categories B, C and refresher courses with different prices and timelines.
  2. A group schedule with a counter of free places.
  3. Online payment of the first instalment — the place is held immediately.
  4. A second language for international students.

The outcome

60%sign-ups online
0 in six monthsunfilled groups
24pages in search
We want a site like this
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