SKERRY
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Private clinic

People called to ask the price and “can I come tomorrow”: online booking cut the calls by 40%.

This is a teaching walkthrough: a real small-business problem, worked through the way we run a project. The numbers in it are modelled, not a client result.

Fieldservice business
PackageBrochure site
timeline12 days
Outcomecalls down 40%
Year2026
StackHTML/CSS/JS, no page builder

The brief

People go to a clinic for one particular doctor. Reception was drowning in calls about things that belong on a website: when the doctor is in, how to prepare for tests, what an appointment costs.

What we did

  1. Doctor cards with schedules and a button to book that specialist.
  2. A page per service with the price and preparation — exactly what people phoned about.
  3. Enquiries land in a spreadsheet the reception can see without email.
  4. A reminder to the patient a day before the appointment.

The outcome

−40%calls to reception
54%bookings online
−18%no-shows
We want a site like this
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