SKERRY
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Cake shop

A cake is ordered a week ahead and people want to see it first: a builder with instant payment.

This is a teaching walkthrough: a real small-business problem, worked through the way we run a project. The numbers in it are modelled, not a client result.

Fieldservice business
PackageBrochure site
timeline10 days
Outcome38% of orders from the site
Year2026
StackHTML/CSS/JS, no page builder

The brief

The price of a cake is the first question asked. Orders came through Instagram DMs, and half the conversations died right there: the price depends on weight, filling and decoration, so every answer had to be worked out by hand.

What we did

  1. A builder: weight, sponge, filling, decoration — the price updates instantly.
  2. A catalogue filtered by occasion: wedding, birthday, corporate.
  3. 30% deposit online, the rest on collection.
  4. A panelA password-protected page where you change texts, prices and photos yourself — no code, no us. where the baker adds new cakes from her phone.

The outcome

38% of allorders from the site
+21%average order
15 min → 0time spent quoting
We want a site like this
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